Reading time: approx. 3 minutes
In this article, you will find helpful tips on how to advertise your project offer profitably.
Do you have a lucrative project and are looking for the right freelancer for it? Of course, you want to work with the best – but professionals are highly competitive. So how can you draw the attention of the right freelancer to your project offer? We’ll show you how!
1. Project Title: Stand Out from the Crowd
In order for yours to catch the eye of a freelancer among the many project offers, you need an eye-catcher, something that sets you apart from the other providers. Use the headline for your project announcement, e.g. for an exciting title, to directly address the right applicants. Use descriptive keywords to describe who you want to target. What is the main task and what are the most important requirements? What makes your project special? Be creative in order to differentiate yourself from other tenders.
2. Key data: The most important facts at a glance
Once you have gained the freelancer’s attention, they need more information about the project. In this way, freelancers can immediately filter out whether the right framework conditions for working with you are given and you are often spared questions and queries.
In addition to the project title, this includes:
- Start and end date
- Location
- On-premise, remote, or hybrid
- Remuneration (hourly rate)
An important criterion is the start and end date. This information is not only informative and helps the interested applicant in his planning, it is an important search criterion for freelancers to filter job offers.
Location or place of work play a major role for the freelancer in the project search. In the age of “remote work”, this information has become even more important and it is advisable to include it in the short overview: e.g. “Remote share 50%”.
No matter how exciting the advertised project may be – if the payment is not right, the freelancers will simply click on. After all, depending on the size of the project, they have to make a living from it, and quality has its price. Use the information on remuneration as a basis for negotiation and discuss the topic directly with your desired freelancer.
3. Project description: Short but informative
No less important is an informative project description. Provide all the information and details about the job that could be important for the freelancer and set the course for the ideal match.
Also address the project goals and main tasks: what do applicants need to be able to do and how much experience does he/she need to have? Also list the skills that are not absolutely necessary, but would be helpful.
But it’s not just mere facts that are often decisive, a personal touch can also make your job description stand out from the rest. In this way, the freelancer gains a first impression in order to assess whether the offer could also fit on an interpersonal level.
4. Attachments: What do you need?
Often, specific attachments such as certificates or work samples are important in order to get an idea of the applicants. If this is the case, then ask for it openly and describe exactly what you have in mind. It is advisable to add whether an investment is mandatory or desirable.
5. Application period: Not too short and not too long
Here it is important to show some tact. The application period should be long enough for enough freelancers to become aware of the position and apply. After all, many are still busy with ongoing projects. So you should plan time for this. On the other hand, it can also be frustrating – for both sides – if an excessively long application phase is set in which supposedly nothing is moving forward.
6. Questions about the project offer: Take advantage of the opportunity
Provide a contact person from your company to answer any questions you may have. This is because a project tender is informative, but static. Individual questions about the general conditions or the job are often decisive as to whether an application is worthwhile.
If you pay attention to all these points, you will certainly soon receive the right freelancer applications in your inbox. We wish you every success!
