Ad Operations Specialist

Personal summary

Experienced and detail-oriented Ad Operations Professional with a strong foundation in digital advertising and campaign management. With 3 years of hands-on expertise, I specialize in digital campaign creations on CM360 and optimizations across various platforms including Facebook, Google & YouTube ads. My skills encompass strategic planning, execution, and performance analysis to maximize ROI and drive client satisfaction. I excel in orchestrating end-to-end campaign management from inception to delivery, ensuring seamless execution and adherence to KPIs. Proficient in ad trafficking on CM360 ad server, tag implementation, trafficking creatives, and troubleshooting across web, display, video, and social media platforms. Providing dedicated client support, ensuring their needs are met, and campaigns are optimized for performance. Utilizing programmatic buying techniques to enhance targeting capabilities and streamline ad placements. Facilitating clear and effective communication across teams and stakeholders to align on campaign objectives and deliverables. Specializing in monthly reporting, invoicing, and reconciliation processes with precision. I ensured seamless quality assurance for programmatic and social campaigns to meet exacting standards. Implementing rigorous quality assurance protocols in cross-verifying trafficking sheets aligned with client media plans. I am passionate about leveraging my expertise in ad operations and digital marketing to drive measurable results and exceed client expectations. Let’s collaborate to elevate your digital advertising initiatives and achieve unparalleled success.

Skills

CM3603 Prisma1 Taxonomy3 Microsoft Excel3 IAS campaign2 Invoicing2 Reporting2