Brand Communication Strategist and Designer
Taux horaire: membres seulement
Disponibilité: membres seulement
Disponibilité à voyager: À proximité (100 km)
Statut professionnel: Pigiste
Dernière mise à jour: 19 avr. 2024
Expérience de travail totale: 25 année(s)
Connaissances linguistiques: Anglais, Français,
Sommaire professionel
I am a Brand Communication Strategist and Creative Design Producer Brand Developer | Business Communication Consultant | Creative Strategist | Chief Design Officer | Brand Leadership | Business Transformation | Communications Designer | Digital Conscript | Visual Sensemaker | Marketing Expert I help connect the dots between your audience, your brand, and your purpose. I provide expert strategic communications and creative services structured around organizational and business priorities, to deliver a singular outcome: an engaging and relevant brand that sets organizations on the path to leadership. Background and Qualifications – I am a fully bilingual senior brand communication and creative professional. – I lead the planning, strategy, design and implementation of brand and marketing communications programs. – Alternatively strategist, marketer, designer and blogger, I recognize that no two organizations have the exact same marketing needs. – I create tailored strategies, processes and cost-effective tools to help clients achieve their unique brand positioning, differentiation and awareness. – I have acquired highly valuable experience while employed in various senior positions – in both strategic and creative roles – with leading brand consultancies, and as a creative agency owner and entrepreneur. – I have worked with a diversity of clients in the private sector, as well as in the not-for-profit services and public institutional sectors. My Passion and Area of Focus – My current focus and passion is on helping purpose-driven organizations – foundations, service organizations, social sector associations, institutions and cultural enterprises – develop innovative programs that leverage the power of brand and digital communications toward the achievement of their mission and market opportunity. – As a proponent and believer in the power of stories, what gets me most motivated is helping clients define their core narrative centred around their purpose, and craft the stories to be told via innovative brand strategies and multi-channel marketing and outreach programs. Leadership and Account Management – I have extensive experience in leadership roles, including leading and managing staff and inspiring a culture of achievement, excellence and innovation. – I am skilled at problem-solving in multi-stakeholder environments and delivering custom products and programs that answer complex communications challenges and engage key audiences. – Adept at departmental leadership, including team building, resources management, planning and project management.
Compétences
Branding25 Adobe Creative Cloud25 Brand Audit and Research25 Brand Strategy25 Logo Design and Brand Systems25 Google Analytics5 Brand Naming20 Print design25 Digital art15 Annual Reports and Publication Design25Certificats
Content Marketing Certification – HubSpot Academy
2021 Canada
Google Analytics Level 1 Certification
2021 Canada
Advanced Internet Marketing Certification – Training Business Pros
2012 Canada
Adobe InDesign / Acrobat PDF Accessibility – Accessibility Ontario
2017 Canada
Social Media Marketing Certification – Training Business Pros
2012 Canada
Learning Design Thinking - LinkedIn Learning
2023 Canada
UX Design - LinkedIn Learning
2023 Canada
Connaissances linguistiques
Anglais
Fluide
Français
Langue maternelle