Digital Marketing Manager

Personal summary

My expertise lies in successfully conceptualizing, implementing, and overseeing innovative marketing strategies and campaigns— digital campaigns such as SEM, PPC, and Lead campaigns, as well as billboard campaigns, mall and university activation and Press Releases —to drive market impact and expansion for product launch and development as well as brand positioning efforts. From analysing research data to networking with stakeholders, my marketing skillset—coupled with my ability to lead and motivate high-performance team—positions me to make a positive impact on your organization. The following achievements demonstrate my qualification: ● Holding full responsibility at various points throughout my career for areas including market positioning, media planning and buying, lead generation, content marketing, online and social media marketing, trade show/event execution, and overall brand management. ● Hold full responsibility to develop and execute the yearly marketing strategic plan for our English Course and IELTS exams ● Grew English Courses subscribes by 28% for children’s courses since 2018 to 2020. Grew IELTS registrations by 30% since 2018 to 2020 and IELTS awareness online by 50% from 2018 to 2020. ● Implemented a new lead campaign which generated a 300% increase in leads. ● Developing and executing solid plans for an effective online customer journey and increase page views and encourage repeat usage on our website. Increase in SEO organic search by 40% and repeat visitors by 38% since 2017 to 2020 by updating and creating new website content. ● Leading product launch and development efforts; assessing needs, researching market trends and competition, and defining targeted campaign direction and focus. ● Spearheading the development of effective marketing collateral—including both print and Web-based vehicles—to ensure optimal messaging and positioning. ● Demonstrating effective communication, organization, research, and time management abilities. ● Planned and executed events for product launches and brand recognition I would like to put at your service my comprehensive expertise in developing strategic initiatives and programs throughout all levels of the marketing cycle, and to contribute to the success of your company.

Skills

PPC10 seo10 Social media marketing13 WordPress10 Email Marketing10 ad campaigns10 digital ad campaign10