Brand Communication Strategist and Designer

Hourly rate: members only

Availability: members only

Willingness to travel: Nearby (100 km)

Professional status: Freelancer

Last updated: Apr 19, 2024

Total work experience: 25 year(s)

Language skills: English, French,

Personal summary

I am a Brand Communication Strategist and Creative Design Producer Brand Developer | Business Communication Consultant | Creative Strategist | Chief Design Officer | Brand Leadership | Business Transformation | Communications Designer | Digital Conscript | Visual Sensemaker | Marketing Expert I help connect the dots between your audience, your brand, and your purpose. I provide expert strategic communications and creative services structured around organizational and business priorities, to deliver a singular outcome: an engaging and relevant brand that sets organizations on the path to leadership. Background and Qualifications – I am a fully bilingual senior brand communication and creative professional. – I lead the planning, strategy, design and implementation of brand and marketing communications programs. – Alternatively strategist, marketer, designer and blogger, I recognize that no two organizations have the exact same marketing needs. – I create tailored strategies, processes and cost-effective tools to help clients achieve their unique brand positioning, differentiation and awareness. – I have acquired highly valuable experience while employed in various senior positions – in both strategic and creative roles – with leading brand consultancies, and as a creative agency owner and entrepreneur. – I have worked with a diversity of clients in the private sector, as well as in the not-for-profit services and public institutional sectors. My Passion and Area of Focus – My current focus and passion is on helping purpose-driven organizations – foundations, service organizations, social sector associations, institutions and cultural enterprises – develop innovative programs that leverage the power of brand and digital communications toward the achievement of their mission and market opportunity. – As a proponent and believer in the power of stories, what gets me most motivated is helping clients define their core narrative centred around their purpose, and craft the stories to be told via innovative brand strategies and multi-channel marketing and outreach programs. Leadership and Account Management – I have extensive experience in leadership roles, including leading and managing staff and inspiring a culture of achievement, excellence and innovation.  – I am skilled at problem-solving in multi-stakeholder environments and delivering custom products and programs that answer complex communications challenges and engage key audiences. – Adept at departmental leadership, including team building, resources management, planning and project management.

Skills