Task description and requirements
SEO Content Coordinator – Toronto, Ontario
Company Summary
EHN Canada is the country’s largest provider of private mental health and addiction services, with inpatient operations in most provinces and an in-person and virtual outpatient program. It has tripled in size over the past five years as it adds new locations and programs. It now helps over 2000 patients and their families each year and works with governments and employers across Canada.
EHN Canada is a company with a purpose. We believe every Canadian has the right to mental health and addiction services that are accessible (i.e. little/no wait times); affordable (i.e. paid for by your government or employer) and excellent (i.e. using outcomes measurement and evidenced based practices).
Learn more at ehncanada.com
If you are looking for a challenging and rewarding career, come join us!
The Role
EHN Canada is seeking a passionate and skilled SEO Content Coordinator to join our Digital Marketing team. In this role, you will be responsible for creating compelling, SEO-optimized content that resonates with our target audience and drives organic growth for our websites and web properties. You will report to our SEO Marketing Manager to develop and execute content strategies that align with our SEO objectives while adhering to our brand guidelines and maintaining a strong understanding of the Canadian market.
Application Requirement
- You MUST provide a link to your portfolio which may include samples of your writings, SEO work etc.
Responsibilities
- Your primary responsibility will be to develop, write, and edit high-quality, SEO-optimized content for EHN Canada’s websites and web properties.
- Collaborate with the SEO Marketing Manager and Content Lead to create and implement effective content strategies.
- Continuously update and improve existing content to ensure it remains relevant, accurate, and engaging.
- Ensure all content aligns with EHN Canada’s brand voice, guidelines, and overall marketing strategy.
- Optimize on-page elements (title tags, meta descriptions, header tags, content, internal linking) and existing content based on keyword strategy to improve relevance, rankings, and organic traffic.
- Prepare regular reports and analyses on SEO performance, detailing key insights, performance indicators, successes, areas for improvement, and recommendations for continuous improvement and future strategy.
Education and Experience
- University degree in Arts, Communications
- Knowledge of HTML, CSS, JS
- 1+ years of agency or in-house experience in developing copy and executing an SEO strategy
- Proficiency in Google Workspace and Microsoft O365 Suite
- Experience with Google Analytics 4 is an asset
Skills and Abilities
- Proven experience in creating high-quality, SEO-friendly content that drives organic traffic and engages readers.
- Excellent writing, editing, and proofreading skills with a keen eye for detail..
- Strong organizational and time management skills with the ability to manage multiple projects simultaneously.
- Knowledge of the Canadian market and healthcare industry is a plus.
Employee Benefits and Perks:
· Comprehensive benefits package, including a yearly allowance of $1,500 for mental health and addiction services, as well as $500 per service for various paramedical services, such as massage and physiotherapy
· 24/7 Employee Assistance Program through LifeWorks
· Competitive paid time off policies, including a paid day off on your birthday
· Access to in-house fitness facilities where applicable or discounted external gym memberships
· Perks and discounts with Perkopolis – entertainment, home/auto/pet insurance
· Personal and professional development through our Education Support Assistance program
· Nationwide presence allows for supportive relocation opportunities
· Defined Benefit pension through CAAT with up to a 4% employer contribution
· Maternity and parental leave top-up
· Access to discounts at Kids & Co. Daycare
EHN Canada is an employment equity employer. If you should require accommodation during the interview process, please contact Human Resources.
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