Master information
Marketing Automation Specialist
Position: Not specified
Start: As soon as possible
End: Not specified
Location: Downsview East (CFB Toronto), Canada
Method of collaboration: Project only
Hourly rate: Not specified
Latest update: Apr 16, 2024
Task description and requirements
- Track and report on goals and other conversion metrics to measure efficacy of marketing initiatives
- Maintain error-free integrations between our marketing software and manage new integrations as needed
- Support the management of our Hubspot instance, including optimizing existing workflows, accuracy of data, hygiene and performance monitoring
- Diligent management and maintenance of the connection between Salesforce and Hubspot—ensuring high data quality, expedited lead flow, and proper campaign tracking
- Plan, improve, and optimize campaign workflows in Hubspot, including testing and experimentation, data gathering, analysis and interpretation of results to streamline lead journeys
- In conjunction with PPC specialist, tracking and attributing lead journeys from organic and PPC sources using Hubspot and Google Analytics, including Google Tag Manager
- Evaluate existing lead flows and lead routing, including marketing-to-sales process improvements
- Educate the team on evolving best practices and trends in marketing automation to ensure current efforts are as effective as possible
- Minimum of 2 years of experience with HubSpot, or other marketing automation solutions (ex. Marketo, Pardot).
- Knowledge of database management concepts and best practices.
- Strong interpersonal communication skills, including the ability to work collaboratively and interact with all levels.
- Strong analytical skills and highly developed attention to detail.
- Ability to work in a fast-paced environment and manage multiple projects under tight deadlines.
- Strong organizational skills and ability to prioritize tasks.
- 24/7 Employee Assistance Program through LifeWorks
- Competitive paid time off policies, including a paid day off on your birthday.
- Access to in-house fitness facilities where applicable or discounted external gym memberships
- Perks and discounts with Perkopolis – entertainment, home/auto/pet insurance
- Personal and professional development through our Education Support Assistance program
- Nationwide presence allows for supportive relocation opportunities.
- Defined Benefit pension through CAAT with up to a 4% employer contribution
- Maternity and parental leave top-up
- Access to discounts at Kids & Co. Daycare